Giant Bicycles

Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design.

We work with Giant to produce content for Australian and global markets, as well as bespoke promotional materials, apparel design and branding strategy.

Design, Photography, Web

2019 Review

2022 social campaign photography.

2021 Australian campaign photography.

2020 Australian giveaway campaign directed, shot & post-produced.

2019 media campaign, Australia.

2020 Pixel KNT custom kit design and content.

2020 E-bike campaign. Video directed by Toby Pike.

2020 campaign selects.

Credits:
Creative Direction @thehousebrand
Styling @thehousebrand
Photography @thehousebrand*
Edit & retouch @thehousebrand
Art direction & design @thehousebrand

other project case studies

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Over Yonder

<img width="2048" height="341" src="https://thehousebrand.co/wp-content/uploads/sites/13/2020/04/TSP-3.jpg" class="attachment-full size-full wp-image-8195" alt="" decoding="async" />

Criterium White Bay

<img width="2048" height="341" src="https://thehousebrand.co/wp-content/uploads/sites/13/2020/04/OY-3.jpg" class="attachment-full size-full wp-image-8192" alt="" decoding="async" />

Over Yonder

<img width="2048" height="341" src="https://thehousebrand.co/wp-content/uploads/sites/13/2020/04/TSP-3.jpg" class="attachment-full size-full wp-image-8195" alt="" decoding="async" />

Criterium White Bay